Fleetio is addressing one of the fleet industry’s most significant challenges: technician turnover. To celebrate National Automotive Service Professionals Day, Fleetio proudly announced the recipients of its first Automotive Service Excellence (ASE) Scholarship program. This initiative is aimed at developing the skills of future fleet technicians and addressing the talent shortage that continues to impact the automotive service industry.

Supporting Technician Development

“We are proud to partner with Fleetio to support deserving technicians in earning their industry credentials and building their expertise,” said Dave Johnson, president and CEO of ASE. “Especially during a time where qualified technician shortages are impacting the fleet industry, we are grateful for Fleetio’s dedication to investing in technician development.”

Technicians play a critical role in maintaining the safety, reliability, and performance of vehicles relied upon by millions each day. However, the fleet industry faces a significant challenge with a 30–40% annual turnover rate. According to Fleetio, this issue is exacerbated by insufficient onboarding processes and the lack of structured, ongoing mentorship. The ASE Scholarship Program seeks to address these gaps, empowering technicians with the tools, resources, and support necessary to establish strong, rewarding careers.

Fleetio explained, “By enhancing earning potential and creating clear pathways for growth, the program not only validates skills but also helps technicians find long-term success in the automotive field.”

Meet the 2025 Fleetio ASE Scholarship Winners

Grand Prize Winner

This year’s grand prize winner is Michael Hairston of Life Ride. He will receive a $3,000 scholarship to cover fees for three ASE professional-level Certification tests, along with funds for essential tools and supplies.

“I am most honored to be a recipient of this scholarship and extend my sincere gratitude to Fleetio for their generous support of my continued education and professional development,” Hairston said. “This financial assistance will be invaluable as I continue to advance my career as a maintenance technician at Life Ride.”

Runner-Up Winners

Five additional ASE Scholarship recipients, named as runner-ups, were awarded $1,000 each to cover fees for ASE Certification tests and tool upgrades. The winners include:

• Alex Palma – Quarry Management
• Andrew Cureton – AAA Oregon/Idaho
• Angel Gonzalez – General Pavement Management
• Chase Statter – Student Nominee, redbox+ Dumpsters
• Katherine Daniel – St. Johns County School District

These awards prioritize ongoing professional development, illustrating a commitment to strengthening the workforce within the fleet industry.

A Step Toward Solving the Talent Shortage

The Fleetio ASE Scholarship Program underscores the importance of investing in the next generation of skilled technicians. By addressing key hurdles such as onboarding inefficiencies and insufficient mentorship, Fleetio and ASE are building a stronger, more sustainable future for the fleet industry.

For more information about the ASE Scholarship Program, visit Fleetio ASE Scholarship.

Image Source: Fleet Maintenance
Source: The Trucker

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The foundation is actively seeking members from the automotive service industry to volunteer as mentors. The aim is to bridge the gap in workforce availability by engaging with high school and college students who show interest in automotive careers.

Mike Coley, President of the ASE Education Foundation, stated, “The ASE Education Foundation always welcomes industry members who want to help us address the technician shortage by working with local high school and college programs and mentoring students interested in careers in our industry.” He added that ASE field managers are available in every state, urging interested individuals to reach out to them for opportunities within their communities.

Mentorship is crucial for creating apprenticeships and internships that offer students invaluable on-the-job experience. Beyond facilitating these learning opportunities, mentors also provide guidance and serve as a resource for schools and instructors. They assist in student placement into entry-level positions within the transportation sector, playing an essential role in students’ career progression.

Mentors engage in continuous communication and provide feedback to ensure a rewarding experience for both students and employers. They also offer professional development and support, aiding students in forming key industry connections and keeping them informed about cutting-edge trends and technologies.

Scott Brown, co-owner of Connie and Dick’s Auto Service Center in Claremont, California, has implemented a successful mentor program by collaborating with local educational institutions. On the ASE Team Podcast “Sharing the Knowledge,” Brown details his efforts to integrate students from nearby high schools and colleges into his business. “Over the past several years, I have been participating with schools in the area and also hiring some of the students to work part-time in my shop,” Brown noted. “Although they are still in school, these young men and women are getting real world experience and advanced training, which will only help them as they pursue full-time work after graduation.”

Those who wish to become mentors can contact their ASE field manager. These field managers act as intermediaries between students, educators, and industry partners affiliated with the ASE Foundation. You can find a complete list of field managers and their respective regions on the ASE Education Foundation website at ASE Education Foundation Managers.

Source: The Trucker

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