Turning Appreciation into Action

Earlier this year at the Mid-America Trucking Show (MATS), Shell Rotella invited attendees to record messages of gratitude in its “Thank-a-Trucker” studio. For each message shared, both Shell Rotella and Love’s pledged $20 to SCF — an organization dedicated to helping truckers facing unexpected financial or medical challenges.

In total, 72 heartfelt recordings were made, adding up to a combined $2,880 donation to SCF. Shell emphasized the power of turning appreciation into action: “Seventy-two voices of gratitude echoed through MATS, each one a heartfelt ‘thank you’ that turned words into action. In total, these messages generated a $2,880 donation made in honor of the hardworking people who keep the country moving.”

Spotlighting the People Behind the Wheel

The donation is being presented this week during NTDAW, along with a virtual check presentation video rolling out on social media. The video will feature thank-you messages from Shell Rotella and Love’s representatives, paired with the unveiling of the donation check, creating a shareable way to recognize truck drivers nationwide.

Julie Wright, North American brand manager for Shell Rotella, underscored the importance of the effort: “Truckers are the unsung heroes of the highway, and their sacrifices and commitment deserve our deepest gratitude. We are honored to shine a spotlight through this shared tribute to every mile, every sacrifice, and every story worth celebrating through our continuing support of SCF.”

A Gift That Makes an Impact

For drivers, this support can make a real difference. Diane Hutsell, director of philanthropy at SCF, explained: “Every donation, every thank-you message, makes a difference. Shell Rotella and Love’s Travel Stops continue to show up for drivers in a meaningful way, and this gift will help us continue our mission to support truckers in need.”

Amplifying Voices Across the Industry

To reach even more drivers, Shell Rotella partnered with trucking influencers Clarissa Rankin (@iamclarissarankin) and Tarik Al-Amin II (@tarik_alaminii). Their platforms helped amplify the project, encouraging drivers to share personal experiences and stories of gratitude that reflect the strength and heart of the trucking community.

Courtney Franklin, manager of community relations at Love’s Travel Stops, noted how the partnership reflects shared values: “It’s an honor to align with Shell Rotella in sharing a sincere thank you to the people who drive the transportation industry and economy. This partnership reflects our shared respect for drivers and our commitment to their health and success.”

Wrapping Up NTDAW with Thanks

As NTDAW comes to a close on Sept. 20, the donation and tribute video serve as reminders that appreciation for drivers shouldn’t stop once the week ends. With millions of miles traveled and countless sacrifices made, this initiative highlights the dedication of professional truckers and the importance of recognizing their role in keeping America moving.

To see the “Thank-a-Trucker” tribute video and virtual donation presentation, visit Shell Rotella’s official pages on Facebook, Instagram, and X.

Source: Shell

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The Knoxville-based nonprofit organization, St. Christopher Truckers Relief Fund, has reported offering over $5 million in aid to more than 4,000 professional drivers since its inception. All proceeds from the recent auction will directly contribute to extending this impactful mission.

Additionally, contributions were raised during Shell Rotella’s special “Thank-A-Trucker” recording studio event at MATS, with further support from Love’s Travel Stops, which matched these donations dollar-for-dollar.

“I want to extend a truckload of gratitude to the generous donors and dedicated volunteers who made our silent auction and booth activities such a success,” said Norita Taylor, president of the St. Christopher Fund and director of public relations for OOIDA. “Your support, along with the participation of the auction winners, helped us raise the funds that will continue to fuel our mission. Thank you for being a part of something truly special.”

Auction Contributors

Bidders at MATS had the unique opportunity to bid on items generously provided by several companies and individuals. Contributions came from the following donors:

• 3 Fat Truckers

• 4 State Trucks

• Aeroserve Technologies Ltd.

• Bennett Family of Companies

• Brenny Transportation Inc.

• C.H. Robinson

• CAT Scale

• DAT Freight & Analytics

• DC Power Solutions

• Drill Sergeant Don Talley

• EAB Strategies, LLC

• Eckert & Associates, P.A.

• Gelco Products Inc.

• Hot Shot’s Secret

• Hotels4Truckers

• Howes Products

• Littrell Truck & Tractor

• Mid-America Trucking Show

• Movin’ Out Magazine

• And Mrs. Ron Schoonover

• Oasis Scientific Inc.

• OOIDA

• Permatex

• ProMiles Software Development Corporation

• Pypes Performance Exhaust

• Quick Pressure

• Sapp Bros.

• SeaFoam

• Shore Corporation

• Sir Savills Ideal Rubs

• Temper Axle Products Corporation

• Ten Four Truck Insurance

• Travel Centers of America

• Truck Parking Club

• Trucker Tax Tools

• Uniden America Corporation

• Vibratech TVD

• WeatherTech

Missed the Event? Here’s Your Chance!

If you couldn’t make it to MATS, you can still support the cause. The online auction closes tonight, April 21, and every bid helps assist drivers in need.

Place your bid now and make an impact.

Every dollar raised helps a driver facing tough times. Let’s keep showing up for those who always show up for us.

Source: Land Line

The post Over $13,500 Raised for St. Christopher Truckers Relief Fund at MATS appeared first on Truck Drivers USA.

A Well-Organized Event

Lori pointed out that MATS 2025 stood out for its thoughtful layout, which made it easy for attendees to navigate various sectors of the industry. “They grouped recruiting, technology, etc., together so that you could truly contrast and compare similar solutions,” Lori noted. This organization helped everyone make the most of their time at the event by focusing on the most relevant solutions.

Big Innovations in a Smaller Show

“While the event was smaller compared to previous years, it was packed with fresh ideas and new solutions, and non-traditional approaches to trucking,” Lori continued. Despite its reduced size, the event remained a significant platform for showcasing the latest advancements in the trucking industry.

Game-Changing Technologies

There were a couple of noteworthy innovations that stood out to Lori.  “There was a portable tire changing solution that allowed drivers to change tires without depending on outside vendors to get them moving again,” she explained. This product enables drivers to minimize downtime and keep their trucks running smoothly and efficiently.

Another noteworthy innovation was an AI-powered app designed to streamline business operations for owner-operators. “This new app assists owner-operators in finding a load, negotiating the rates, dispatching the truck, and providing back-office assistance through the entire process,” Lori noted. This app is part of a broader trend towards automation, helping drivers manage their businesses more effectively.

Driver-Focused Tech in Recruitment

MATS 2025 also highlighted the rise of driver-focused apps that streamline the recruitment process. “I talked with two vendors who were capturing the driver profile and sharing it directly with trucking companies,” Lori said. These apps aim to redefine the way driver data is collected and shared, making it easier for drivers to connect with potential employers.

Building Industry Connections

Networking remains a key component of MATS, and this year, Lori took full advantage of the opportunity to expand her professional connections. “I attended a few events with recruiting leaders and walked away with a broader network,” she shared. Events like MATS are a great way to build valuable relationships that can lead to new business opportunities and insights.

Tackling the Truck Parking Crisis

Parking remains a significant challenge for truckers, and this year’s MATS addressed this issue with several new ideas. “There were several parking solutions that allow drivers to use an app to find and book parking. We are seeing an upgrade in safe parking options. Drivers deserve a place to rest in a secure environment,” Lori explained. These innovations are crucial in enhancing safety and ensuring drivers have reliable places to rest during long hauls.

Looking Ahead

MATS 2025 reaffirmed the trucking industry’s commitment to innovation, with new technologies set to improve both efficiency and the overall driver experience. From AI-driven business tools to improved parking solutions, the event showcased how the industry is evolving rapidly.

Image Source: TomTom

The post MATS 2025 Recap with Insights from Truck Drivers USA President Lori Furnell appeared first on Truck Drivers USA.

Among the three exceptional honorees was Jay Hosty, a dedicated member of the Owner-Operator Independent Drivers Association (OOIDA) and a former board member. Hosty now stands alongside Craig Daniels and Darryl Tolle as individuals celebrated for their extraordinary dedication to the trucking profession.

Recognizing Outstanding Contributions to Trucking

Craig Daniels, based in Columbus, Georgia, is a U.S. Army veteran and currently drives for Crete Carrier. He represents the company with pride as part of their “Patriot Fleet,” a division committed to honoring veterans’ service to America.

Meanwhile, Darryl Tolle of Cynthiana, Kentucky, has consistently demonstrated unparalleled safety and professionalism throughout his career, accumulating an impressive 3.6 million accident-free miles on the road. Tolle’s unwavering commitment to safety earned him the prestigious 2024 Commercial Vehicle Safety Alliance International Driver Excellence Award, further reinforcing his stellar reputation within the trucking industry.

Jay Hosty, a resident of Diamondhead, Mississippi, began his driving career in Louisiana in 1980. By 1989, he joined OOIDA, aligning with an organization dedicated to empowering and advocating for owner-operators like himself.

Celebrating Their Impact

Winners of the Citizen Driver program are each awarded $5,000 in cash, along with the opportunity to donate an additional $2,500 to a charity of their choice. Their accomplishments are further immortalized with a dedicated plaque prominently displayed at a location of their choosing within the TA, TA Express, or Petro Stopping Center network. Each dedication is marked by a celebration that pays tribute to their lasting contributions.

According to the TravelCenters of America Citizen Driver website, the program was conceived to honor professional drivers who excel on the road and within their communities. Each nomination undergoes careful evaluation by a panel of seasoned trucking professionals who select the winners based on their extraordinary impact.

Upholding a Legacy of Excellence

Since its establishment in 2013, the Citizen Driver program has consistently recognized the achievements of outstanding OOIDA members and their service to the trucking community.

The program’s significance was highlighted during the 2024 awards, with TA CEO Debi Boffa acknowledging the winners’ remarkable contributions. She stated, “It’s an honor to recognize such extraordinary individuals who consistently demonstrate the highest levels of professionalism, safety, and citizenship on and off the road.”

Her remarks reflect the ethos behind the Citizen Driver program, which celebrates not only the skills of professional truckers but also their dedication to safety and community involvement.

The recent ceremony at the Mid-America Trucking Show in Louisville continues to highlight the exceptional individuals driving the trucking industry forward. Programs like Citizen Driver serve as a testament to the values of professionalism, safety, and service that define this essential profession.

Source: Land Line

Image Source: (Travel Centers – TA-Petro) from left to right: Craig Daniels, Daryl Tolle, and Jay Hosty.

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According to a media statement released on Monday, RaceTrac is targeting one of three soon-to-open travel center locations as its 100th addition to its high-flow diesel network. These locations include Tarrant City, Alabama; Monroe, North Carolina; or Texarkana, Texas. The timeline, however, remains flexible as it is dependent on construction progress.

“Operating our own fleet gives us firsthand knowledge of what it takes to keep trucks on the road and profitable for their operators,” explained Nick LaFalce, Marketing Manager for RaceTrac’s Travel Center and Commercial Fleet Sales Program.

LaFalce emphasized their eagerness to engage with other trucking companies at MATS 2025. He noted that RaceTrac is ready to showcase how their services can support the trucking industry through features such as convenient travel center locations, competitive fuel rates, broad payment options, and amenities tailored specifically to truck drivers.

RaceTrac’s presence at MATS will further solidify its commitment to serving the evolving needs of the trucking community. The company plans to highlight key offerings, including high-flow diesel lanes and expanded parking facilities for trucks, all aimed at enhancing efficiency and convenience for professional drivers.

Source: The Trucker

Image Source: RaceTrac

The post RaceTrac to Open 100th High-Flow Diesel Store in 2025 appeared first on Truck Drivers USA.

Explore the Latest Innovations

Get a first look at the newest trucks, equipment, and tech. Test-drive cutting-edge gear, watch live demos, and see products designed to make your job easier. MATS is your chance to stay ahead of the curve with the latest in the industry.

Learn from Industry Experts

Attend workshops and seminars on vital topics like compliance, business growth, and new technologies. Whether you’re an owner-operator or a fleet manager, you’ll gain valuable knowledge to apply to your operation.

Celebrate Trucking Culture

MATS is a celebration of the people who drive the industry. Enjoy live entertainment, meet fellow truckers, and swap stories about the road. It’s a chance to connect with others who understand the grind and celebrate the incredible work that keeps America moving.

If you see Truck Drivers USA President Lori Furnell around the show, be sure to stop and say hello!

Start Planning Your MATS Experience

Now’s the time to prepare for MATS. Book your hotel, plan your must-see booths, and ensure you’re all set for the biggest trucking event of the year.

Join members of the TDUSA team at MATS 2025 for three unforgettable days of innovation, networking, and celebration!

For full event details, visit the official MATS website here.

Source: Mid America Trucking Show

The post Countdown to MATS 2025! appeared first on Truck Drivers USA.

Source: Women In Trucking

The Impact of WITney® at Industry Events

Did you know that in 2024, the WITney® Educational Trailer traveled to 40 events? Nearly 7,500 visitors—primarily women and girls—stopped by to explore the many career opportunities available in trucking. From job fairs and community events to corporate gatherings and major industry conferences, WITney® has become an essential part of WIT’s mission.

Beyond WITney®, WIT’s President & CEO, Jennifer Hedrick, plays an active role in industry events, speaking and networking to further the organization’s mission. The goal is clear: educate, motivate, and inspire more women to enter trucking while also supporting those already in the industry by addressing challenges like work-life balance and gender bias.

Where You’ll Find WIT

Before committing to an event, WIT carefully evaluates its alignment with the organization’s mission and its potential reach. Once confirmed, the WIT team collaborates closely with event hosts to maximize impact.

One of the biggest annual events WIT attends is the Mid-America Trucking Show (MATS), held each March at the Kentucky Exposition Center in Louisville, Ken. As the largest trucking event in North America, MATS attracts more than 50,000 attendees and 870 exhibitors. WIT makes a strong presence at this event with both a booth and WITney®, strategically placed at a high-traffic location to engage women, girls, and allies interested in trucking careers.

WITney® isn’t just a mobile exhibit—it’s an interactive experience featuring:

• Educational kiosks covering Trucking 101, industry myths, FAQs, and a career quiz
• A wall mural showcasing WIT’s milestones since its inception in 2007
• Headset kiosks where visitors can hear inspiring HERstories from female truckers
• A female trucker uniform display featuring essential workwear and safety gear
• A state-of-the-art driver simulator that lets attendees experience truck driving in various weather and road conditions

Each year at MATS, WIT also hosts the highly anticipated Salute to Women Behind the Wheel, a celebration that honors and recognizes female truck drivers for their dedication and success in the industry.

WIT at the Food Shippers Conference

Another major event WIT attended this year was the 2025 Annual Food Shippers Conference, hosted by Food Shippers of America from March 2 to 4 at the J.W. Marriott Desert Springs in Palm Desert, Cali. Over 1,300 supply chain, transportation, and logistics professionals were in attendance.

Representing WIT at the conference were Jennifer Hedrick, Carleen Herndon (Member Services & Sales), Cassidy Mullins (Conference & Management), and Brian Everett (Content & Strategy). Their goal was to promote WIT’s mission and encourage greater female participation in the industry. WITney® was also present outside the conference center, helping to generate awareness about trucking career opportunities for women.

Special thanks to Walmart professional drivers Krista Cardoso and Vivian Gonzalez, who transported WITney® to the event and staffed the trailer.

Navigating WITney® into the venue’s parking lot was no small feat due to tight spaces and obstacles. “It was incredibly impressive,” said Hedrick, describing how the driver maneuvered WITney® through a difficult right turn surrounded by large rocks. “She navigated a really tight right turn coming out of the main entrance to the hotel that was lined with large rocks on all sides, really limiting her space to maneuver.”

“This roundabout at the front was filled with cars coming in and out, and she waited a long while for a clearing to begin turning,” Hedrick continued. “Then more cars, so she was doing all of this in front of a backup of cars and handled it so well.”

Want to Book WIT for an Event?

WIT is a trusted authority on women’s opportunities in trucking, offering insights, data, and best practices on industry trends. Their team regularly speaks at public and corporate events, trade shows, and even ride-alongs.

If you’re interested in having WIT at your next event, complete a Booking Request Form to explore potential opportunities!

Source: Women In Trucking

The post How Women In Trucking is Driving Change at Industry Events appeared first on Truck Drivers USA.

Source: Mid America Trucking Show

Why You Should Attend MATS 2025

Discover the Latest Innovations

Looking for the newest tools, tech, and gear to enhance your workday? MATS delivers live, hands-on demonstrations from top manufacturers. Explore groundbreaking products, cutting-edge equipment, and tech advancements designed to make your job easier and more efficient. This is your chance to test out the latest developments before they even hit the market.

Gain Industry Expertise

Stay competitive in the trucking world with access to expert-led sessions. These seminars and workshops will cover crucial topics like evolving technologies, compliance updates, and game-changing business strategies. Whether you’re an owner-operator or fleet manager, MATS will arm you with the knowledge to take your career to the next level.

Unmatched Networking Opportunities

MATS isn’t just an event; it’s a celebration of the trucking community. Connect with fellow drivers, industry leaders, and innovators who share your passion. Plus, enjoy live music, interactive entertainment, and unique events designed to honor the dedication and hard work of truckers across the country.

See You at MATS!

Lori Furnell, President of Truck Drivers USA, will be in attendance. If you see her, be sure to say hi! MATS isn’t just about products and education—it’s about the people who make this industry great, and we can’t wait to see you there.

Make MATS 2025 Your Next Destination

Whether you’re a professional truck driver, a fleet operator, or an industry enthusiast, MATS 2025 promises an unforgettable experience. Mark your calendars, secure your tickets, and start planning your visit to Louisville, KY. It’s time to immerse yourself in the cutting-edge innovations, expert insights, and camaraderie that only MATS can deliver.

Don’t miss out! See you at MATS 2025!

The post Gear Up for MATS 2025: The Ultimate Trucking Experience appeared first on Truck Drivers USA.

Starting Saturday and continuing through March 7, registration will cost $10. After that, and for on-site registration, the cost increases to $20.

This year’s event will be held from March 27-29 at the Kentucky Expo Center in Louisville, offering truck enthusiasts, professionals, and industry leaders a chance to connect and explore the latest advancements in trucking.

Show Schedule:

• Thursday, March 27

• • 1 p.m. to 6 p.m., followed by the exciting Opening Reception

• Friday, March 28

• • 10 a.m. to 6 p.m., concluding with a free concert featuring Tony Justice and Colt Ford

• Saturday, March 29

• • 9 a.m. to 4 p.m.

Don’t miss the opportunity to experience this event. Register online here and secure your spot before the deadline!

Source: Truckers News

Image: Mid-America Trucking Show

The post Time is Running Out for Free Registration to MATS appeared first on Truck Drivers USA.

Mark your calendars for Thursday, March 27, at 6 p.m., as attendees gather in South Wing Lobby A and South Wing Room B101 at the Kentucky Exposition Center. Sponsored by Triumph and WEX, this event promises a fantastic evening to kick off the three-day trucking extravaganza.

What to Expect at the Opening Reception

The reception, free for all badged attendees, offers a prime mix of entertainment, networking, and celebration. Highlights include:

• Silent Auction: Support the St. Christopher Truckers Relief Fund through a silent auction featuring unique items. All proceeds go to charity.

• Bourbon Tasting: Savor Kentucky’s finest bourbons in an immersive tasting experience. To participate, grab free activity tickets from Triumph (Booth #37301) or WEX (Booth #18068) during Thursday show hours.

• Wall of Fame Induction Ceremony: Celebrate those who’ve significantly contributed to the trucking industry as new members are inducted into the MATS Wall of Fame. Nominations for the Class of 2025 are open at www.truckingshow.com/mats-wall-of-fame.

• Complimentary Food and Beer: Enjoy free drinks courtesy of Triumph and WEX. Pick up drink tickets at their booths during Thursday’s show hours. Free food will also be available in South Wing Room B101 during the reception.

• Craft Beer Tasting: Discover local brews with the Louisville Ale Trail, featuring tastings from breweries like Monnik, Hometown, Against the Grain, and Hi-Wire. Free activity tickets can be collected from sponsors Triumph and WEX on Thursday.

• Live Music: Kick off MATS with energy and charm as Bourbon Revival takes the stage, welcoming attendees with a lively performance.

Get Ready to Experience MATS

For more details about the event and to register for MATS 2025, visit www.truckingshow.com.

MATS 2025 runs from March 27 to March 29 at the Kentucky Exposition Center in Louisville, KY.

Source: Truckers News

Image: MATS

The post MATS Opening Reception Brings Networking, Entertainment & More for 2025 appeared first on Truck Drivers USA.