That’s the idea behind a new initiative from TCA. For a limited time, newly established motor carriers and private fleets can receive 75% off their first year of membership dues.

Why now

TCA explains that this opportunity is possible because the association is in a strong financial position, supported by sound leadership and the continued investment of long-term members. That stability has made it possible to launch a strategic program designed to expand membership, strengthen advocacy, and build a stronger future for the entire industry.

The association notes that this discount comes at a time when trucking is facing some of its toughest challenges — including lawsuit abuse, cargo theft, predatory regulation, and workforce shortages. Problems of this scale, TCA emphasizes, cannot be solved in isolation.

A collective lift

TCA believes that bringing more quality carriers into the fold benefits everyone. With additional members engaged, advocacy efforts grow stronger, benchmarking becomes sharper, and overall industry standards rise.

Importantly, the organization stresses that this initiative isn’t about chasing numbers. It’s about connecting with the carriers who are committed to doing things the right way but may not have had the opportunity to fully engage before.

What members gain

Carriers who take advantage of this initiative will have full access to TCA’s benefits right from the start, including:

• Industry-leading education and professional development
• Profitability benchmarking and peer groups through TPP
• Advocacy on Capitol Hill and with federal regulators
• Networking opportunities that build lasting business relationships
• Recognition programs that highlight safety, innovation, and driver excellence

This is not a limited or trial membership. It’s a full introduction to the TCA experience, built to bring more engaged carriers into the community and strengthen the truckload sector as a whole.

A call to action for current members

TCA stresses that this effort will only be as impactful as the momentum behind it. Members who have already benefited from TCA’s programs, training, and advocacy are encouraged to help spread the word. That could mean referring a carrier, mentoring a new member, or sharing the opportunity within their networks.

The association sees this as a rare opportunity to grow not only in size but in strength and substance. By welcoming more of the right carriers, the trucking community can continue raising standards and building a more unified industry voice.

Those interested in learning more can reach out to Erica Bledsoe, TCA’s Membership Engagement Manager, at 571-444-0314 or ebledsoe@truckload.org, or visit truckload.org.

Source: Commercial Carrier Journal

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Removing Barriers to Entry

“This campaign reflects our commitment to building a stronger, more connected truckload community,” said Zander Gambill, TCA’s vice president of membership and outreach. “Thanks to TCA’s strong financial position, we’re able to offer this discounted rate, allowing new carriers to experience firsthand the value of our programs, advocacy, and peer network without financial hesitation. By removing the financial barrier to joining, we’re accelerating engagement.”

Why TCA Is Launching the Campaign

The initiative is part of TCA’s broader effort to grow and diversify its membership. By offering such a significant discount, the association hopes to welcome new voices into its network and strengthen the overall truckload sector.

“This strategic initiative allows new carrier members to access TCA’s full suite of benefits, which include industry-leading education, networking events, advocacy, and participation in our recognition programs at a significantly reduced one-time membership dues offering,” TCA said.

Benefits for New Carrier Members

With this special offer, carriers will receive full member access immediately, which includes opportunities such as:

• Educational certificates and professional development training
• Participation in Profitability Benchmarking and Best Practice Groups
• Invitations to high-profile events, including Call on Washington, Fall Business Meetings, Bridging Border Barriers, and the 2026 Annual Convention
• Eligibility for recognition programs like TCA Elite Fleet, Fleet Safety Awards, Professional Drivers of the Year, and Highway Angels of the Year

Strengthening the Truckload Sector

“This initiative aligns with TCA’s long-term goals to grow its carrier membership, increase associate member engagement, and reinforce the strength and sustainability of the truckload sector,” TCA said.

For details about the campaign, contact Erica Bledsoe at (571) 444-0314 or ebledsoe@truckload.org. Information on membership benefits is also available on TCA’s website.

Image / Source: The Trucker

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